Kingsmen Creatives

One of those companies that I have been following, but not exactly sure that the valuations were attractive, until the recent selldown. Kingsmen Creatives is a regional player which designs events, museums and trade shows. The aim of the company is to provide "one stop shop solutions" for design, and has served some big names, including Burberry Asia, Dickson Group and FJ Benjamin. Some of the projects clinched by Kingsmen so far include fabricate seating and corporate suites for the F1 Grand Prix recently, Singapore Airshow, BMW event launches, "roll-out programmes for Apple, Burberry and Chanel, 2 Integrated Resorts, ION Orchard, Beijing Olympics blah blah blah...haha i think u should get my point here.



It's been increasing its presence in the region, and its pricing power has been characterised by its increasing profit margins not totally attributable to its drop in expenses. It's been in the business since the 1970s, and this gives it an early entrant advantage. By stamping its brand on most major projects happening in the region, this in itself has created a form of advertising. Notwithstanding the fact that Kingsmen has a diversified customer base and also sector exposure(financials, retail, etc) and this would help to ensure that the company does not struggle to keep afloat during trying economic times.